With a custom website design, you can be assured that your website looks like no other. We can implement your complete vision and effectively communicate your message to your target market. Helping you grow your online presence, we always have your success in mind. Read More


A well managed AdWords campaign is a cost effective and fast way to generate quality traffic to your website. You only pay when one of your ads is clicked on through the Google search &/or display network and you can breathe freely as 123 Digital is a Google Certified Partner. Read More


SEO has our experts working on an ongoing basis with the aim of having your website appear above your competitors in Google. Although technically difficult and requiring great expertise to do properly, we find SEO to be one of the most cost-effective online marketing options. Read More


We have achieved amazing results for our clients through consultancy and online marketing. We would love to have a chat with you and create an obligation free proposal on how we can direct a consistent stream of high quality visitors to your website and your door. Read More

5 Tips to Optimise Your AdWords in 2017
#1: No to Broad Matching Keywords

According to Google AdWords, Broad Match “lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations.” While using broad match keywords will enable your google ads to show up for more searches, they may not be the keywords that return quality leads.
At 123 Digital we recommend only using Broad Match Modified (identified by the + sign) if you are experienced in PPC and have tested your target keywords well.
Staying away from Broad Match allows you to conserve budget, target search terms and long tail keywords that will convert well for your business. By using a professional AdWords Management team you can benefit from their expertise.

#2: Boost Budget for Top Performing Keywords

Once you have an idea of what keywords convert best for your business, make sure that your budget is being spent supporting those keywords, and therefore generating the best return on investment.

While you want to leave some budget to be spent on testing new keywords, it’s a good idea to manage your top converting keywords by putting them in their own ad group. Then, you can allocate a larger percentage of your budget to these high performers, so you’re investing in what works.

#3: Separate Search and Display

Although AdWords offers the option to combine both (search network with display select), it’s usually best to run these tactics separately.

Adwords-search-network-onlyThere is a lot of variation between search and display performance for most accounts, so by keeping them separate you can better control budgets. When you set up a new campaign, based on what you’re trying to target, make sure you choose “search network only” or “display network only.”

#4: Use Lots of Negative Keywords

Adding words that are irrelevant to your business as negatives can be just as beneficial as the keywords you’re bidding on. This will help reduce the amount of times your ad is served on irrelevant queries. For instance, if you run an air conditioning company that offers air conditioning servicing, and you’re bidding on keywords related to this, you don’t want your ad to show for someone searching for “auto air conditioning servicing”, you would therefore use “auto” as a negative keyword.
You can always see the actual searches that trigger your ads by going to your keywords tab and clicking on the “search terms” button. If any words show up in that report that you don’t want to be advertising for, then add them to the negative keyword list.

#5: Include Ad Extensions in ALL Your Campaigns

Aside from the benefit of adding relevant information about your business, adding extensions can increase your click through rate, improve your quality score and even make your ads stand out from the crowd.
According to Google, accounts that include at least one ad extension see an average of 10-15% increase in click-through-rate. Ad extensions provide additional information and let people take action directly from the search results.


However, only enable ad extensions that make sense for your business.

If you would like more information, click here and get in touch, we’d love to hear from you!

Improve Your Online Marketing Results

You may be happy with your website and investing in online media but wanting to get better results with the marketing budget you are investing. But knowing where, when and how to spend your advertising budget can be a challenge. More and more businesses are realising the benefits of using a marketing consultant to improve their online marketing results.

At 123 Digital we are Google Partners and our marketing consultants are specialists who are highly trained and certified across both print and digital mediums. We take a cohesive approach to your marketing by looking at the whole picture, including your online advertising, website, search engine optimisation (SEO), pay-per-click advertising (Google Adwords) Yellow and White Online and integrating them with your offline advertising (Yellow Pages and White Pages Print).

Whether you need ongoing consultancy or a one-off consultation we would love to help you. So call us today to organise an obligation free consultation! Easy as 123!

Top Website Misconception

“If you build it, they will come”
The launch of your site is not the endgame. Just like when you open a shop front, if no-one knows you’re there no-one will come. Once your new website is live, the work really begins. To make your website really effective, you need to allocate time and resources to creating new content and increasing traffic. You need to connect with your customers through social media, use Google Adwords campaigns and promoted posts to advertise your site to new users and consistently work on your Search Engine Optimisation (SEO) to improve your page ranking.

SEO Best Practice for 2016

The world of SEO is unrecognisable from where it was 12 months ago and so here at 123 Digital we have completely changed how we execute SEO campaigns.

This coming year we’ll see even more changes in best practices for the industry and we are moving away from a sole focus on keyword research, meta tags, indexing issues and penalty recovery and will be adding content marketing to the mix which has become the primary influencer of search visibility.  Businesses that continue to focus on SEO without having a strong content plan in place will fail, and will need to shift their focus to the creation and distribution of high-quality content in order to achieve significant search engine visibility.

Therefore SEO with 123 Digital will now encompass;

1.            SEO which is focused not only on technical elements but also content marketing to drive search rankings

2.            Ensure all websites are optimised for user intent and mobile search

3.            Brand mentions and citations as well as inbound links

4.            Place more value on social signals from Instagram, Facebook, Linkedin and Google +

If you decided to work with us we will complete a detailed SEO audit on your website and will be implement all the required fixes as soon as possible.

Is Your Marketing Working?

If your marketing feels like a waste of time, take a step back and find out why it’s not working and what you can do about it.

Keeping on top of the daily tasks crucial to the smooth operation of any business is time consuming, especially for sole traders and small teams. So when diary space is found for more medium-term, intangible (but just as essential) business pursuits such as marketing, it’s important to get it right, to ‘hit the nail on the head’ from the start.

If you feel like your marketing efforts are failing, and if you sense your valuable time slipping away without any pay-off, you need to identify the reasons, and fast.

Because of this more businesses are realising the benefits of using a marketing consultant. At 123 Digital we take a cohesive approach to your marketing by looking at the whole picture, including your online advertising, website, search engine optimisation (SEO), pay-per-click advertising (Google Adwords) Yellow and White Online and integrating them with your offline advertising (Yellow Pages and White Pages Print). 

We will identify who your audience is, what your pain points are and how your services and products can benefit potential customers.

Knowing these key factors will help us choose which channels to promote your business. Being able to tailor your messages will ensure higher response rates and an overall decrease in marketing spend. So lets gets started today… give us a call!

What are businesses doing online?

95% of Australian households are online but only 56% of small businesses promote their businesses on the internet.

93% of Small to Medium Enterprises (SME’s) use the internet for email but only 29% use email marketing.

90% use the internet for online banking and 71% use it to place orders for products and services but only 50% take orders for products and services online.

84% use the internet to find suppliers but only 56% use a website to promote their business and 15% advertise their business on other websites.

70% use the internet to access directories and 30% use the internet to monitor the market and/or competitors.

Benefits of Google AdWords (Pay-Per-Click)

Take the guesswork out of your marketing 

Measurable, accountable, flexible

Google AdWords shows how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.

Insights around the clock

You can see how your ads are doing at any time by logging in to your Google AdWords account. To save you time, we’ll also send you a monthly summary listing all the key stats and numbers that matter.

Stop, start, pause, test

You can tweak your ads, try new search terms, pause your campaign and re-start whenever you like.

Right time, right place

Advertise locally or globally

Target your ads to customers in certain countries, regions or cities, or within a set distance from your business or shop.

Reach the right people at the right time

Your business gets found by people on Google precisely when they’re searching for the things that you offer.


Five Must Haves for SEO

If you haven’t heard of “crawling” you’ll need these tips to get on top of search listings.

Search Engine Optimisation (SEO) is a long-term strategy. It’s not a ‘set and forget’ tactic. You’ll need to consistently monitor the results you extract from your analytics, analyse them and then tweak your website and copy accordingly.

 1)      What’s your point of difference?

Using the power of your content, communicate a unique identity online to differentiate yourself from competitors. Describe your products and services comprehensively to guarantee the search engines “crawl” that content and are able to put it up front of searches.

2)      Mobile-optimisation

Ideally, your website should be optimised for display across multiple devices and screens so that users can easily read and navigate through it using any device, whether it be the traditional desktop, laptop, tablet, smartphone or another smart device.

3) Internal Links

On an individual page, search engines need to see content in order to list pages in their keyword based indices. They also need to have access to a “crawlable” link structure, not only to allow users to click through and navigate your site, but also for Search Engine “robots” (also known as spiders) to follow and crawl your content.

Without such links, the Search Engine spiders hit a virtual “dead end” on your website and are forced to leave the site with their crawl unfinished. This prevents them from seeing the entirety of your website, potentially stopping them from showing your content on their Search Engine Results Pages (SERPs).

 4) Measurement tools

Ensure that you have some sort of analytics and tracking on your website so that you are able to see what pages are most visited and what pages are getting the most referrals from Search Engines and why. These insights will then help you tweak and change your content and layouts to better suit the users.

 5) Forget keyword stuffing

Do not spam the search engines by stuffing your content and pages with keywords for the sake of ranking. This will not help you rank. Google’s algorithms are now clever enough to recognise when a sentence or paragraph is written solely for the purposes of ranking and will be useless to a human user. These sites and pages are often penalised by Search Engines and removed from the index of results.

When to redesign your website

Firstly, checking out what your competitors are doing is a great way to get a feel for whether your website is helping your business achieve its goals. Analysing the top companies in your field will give you the first indication that something might be falling behind.

Has your business rebranded?

Do you have a new logo, signature colours or mission statement? It’s important to ensure your site is up to date with the latest branding and messaging associated with your business. 

Your site isn’t mobile-friendly?

This one is a no-brainer. If your website isn’t optimised for mobile, then it’s time to give it a complete overhaul.

Your sales are dropping?

If your website looks and feels messy, with information presented in no real order, people aren’t going to want to shop there.

If it sounds like it’s time to redesign your website then get in touch, we’d love to hear from you.

Google Algorithm Change Affecting Mobile Rankings

Google made a huge change to its algorithm that could affect your website traffic and mobile ranking, websites that do not work well on mobile or tablet screens may suffer a drop in website traffic and their mobile ranking.

This is an issue for many small to medium businesses in Australia because only 26% have a mobile-specific website.

If you’re a small business with a website that isn’t mobile optimised now is the time to get it fixed because you could be missing out on a lot of potential customers and returning website traffic.

Check your website with Google’s mobile friendly check tool

Ensure that your website meets the criteria set out by Google by simply running it using Google’s Mobile Friendly Check Tool.

This check will give your site the all clear if it complies with their criteria. If not, it will outline all the things you need to fix to meet the compliance of the algorithm change.

Make sure you get through that list and fix everything to the best of your ability.

So if your website traffic has dropped or your mobile ranking changed… we can help.  Contact one of the fabulous team at 123 Digital today on 0418 135 304.


5 Tips to Optimise Your AdWords in 2017
August 26, 2017 #1: No to Broad Matching Keywords According to Google AdWords, Broad Match “lets a keyword trigger your ad to show whenever som...

Read More
Improve Your Online Marketing Results
May 28, 2017

You may be happy with your website and investing in online media but wanting to get better results with the marketing budget you are investing. But knowing where, when and how to s...

Read More
Top Website Misconception
April 19, 2017

"If you build it, they will come" The launch of your site is not the endgame. Just like when you open a shop front, if no-one knows you're there no-one will come. Once your new we...

Read More