http://123digital.com.au/adwords/google-adwords/ #1: No to Broad Matching Keywords According to Google AdWords, Broad Match “lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations.” While using broad

You may be happy with your website and investing in online media but wanting to get better results with the marketing budget you are investing. But knowing where, when and how to spend your advertising budget can be a challenge. More and more businesses are realising the benefits of using

“If you build it, they will come” The launch of your site is not the endgame. Just like when you open a shop front, if no-one knows you’re there no-one will come. Once your new website is live, the work really begins. To make your website really effective, you need

The world of SEO is unrecognisable from where it was 12 months ago and so here at 123 Digital we have completely changed how we execute SEO campaigns. This coming year we’ll see even more changes in best practices for the industry and we are moving away from a sole

If your marketing feels like a waste of time, take a step back and find out why it’s not working and what you can do about it. Keeping on top of the daily tasks crucial to the smooth operation of any business is time consuming, especially for sole traders and

95% of Australian households are online but only 56% of small businesses promote their businesses on the internet. 93% of Small to Medium Enterprises (SME’s) use the internet for email but only 29% use email marketing. 90% use the internet for online banking and 71% use it to place orders

Take the guesswork out of your marketing  Measurable, accountable, flexible Google AdWords shows how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of

If you haven’t heard of “crawling” you’ll need these tips to get on top of search listings. Search Engine Optimisation (SEO) is a long-term strategy. It’s not a ‘set and forget’ tactic. You’ll need to consistently monitor the results you extract from your analytics, analyse them and then tweak your

Firstly, checking out what your competitors are doing is a great way to get a feel for whether your website is helping your business achieve its goals. Analysing the top companies in your field will give you the first indication that something might be falling behind. Has your business rebranded?

Google made a huge change to its algorithm that could affect your website traffic and mobile ranking, websites that do not work well on mobile or tablet screens may suffer a drop in website traffic and their mobile ranking. This is an issue for many small to medium businesses in