95% of Australian households are online but only 56% of small businesses promote their businesses on the internet.
93% of Small to Medium Enterprises (SME’s) use the internet for email but only 29% use email marketing.
90% use the internet for online banking and 71% use it to place orders for products and services but only 50% take orders for products and services online.
84% use the internet to find suppliers but only 56% use a website to promote their business and 15% advertise their business on other websites.
70% use the internet to access directories and 30% use the internet to monitor the market and/or competitors.