The world of SEO is unrecognisable from where it was 12 months ago and so here at 123 Digital we have completely changed how we execute SEO campaigns.
This coming year we’ll see even more changes in best practices for the industry and we are moving away from a sole focus on keyword research, meta tags, indexing issues and penalty recovery and will be adding content marketing to the mix which has become the primary influencer of search visibility. Businesses that continue to focus on SEO without having a strong content plan in place will fail, and will need to shift their focus to the creation and distribution of high-quality content in order to achieve significant search engine visibility.
Therefore SEO with 123 Digital will now encompass;
1. SEO which is focused not only on technical elements but also content marketing to drive search rankings
2. Ensure all websites are optimised for user intent and mobile search
3. Brand mentions and citations as well as inbound links
4. Place more value on social signals from Instagram, Facebook, Linkedin and Google +
If you decided to work with us we will complete a detailed SEO audit on your website and will be implement all the required fixes as soon as possible.