“If you build it, they will come”
The launch of your site is not the endgame. Just like when you open a shop front, if no-one knows you’re there no-one will come. Once your new website is live, the work really begins. To make your website really effective, you need to allocate time and resources to creating new content and increasing traffic. You need to connect with your customers through social media, use Google Adwords campaigns and promoted posts to advertise your site to new users and consistently work on your Search Engine Optimisation (SEO) to improve your page ranking.