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But as internet technology evolved so did the demands of the modern web user. Today’s websites need to be responsive, but what makes a website responsive and why is this so important for a small business owner?
Responsive design is simply a website design which can adapt to different screen sizes. It is important for businesses which want to be found because you can design and build your website one time, and you customers get an equally good experience whether they access it on a mobile phone, a laptop, or something in between like an iPad.
Responsive design is also Google friendly
Businesses whose customers find them on Google should also consider a mobile website. Google has updated its search algorithms to give preference to mobile optimised websites when people search on their mobile phones. Once your website is optimised for mobile or tablet devices, you will start climbing up the search rankings, and your required bids to show up in search ads (the sponsored links at the top of the page) will start to reduce.
We have helped well over 1,000 Australian small to medium businesses get the most out of their online marketing. From simple websites to e-commerce stores, SEO campaigns, Google Ads campaigns, marketing consultancy and logo design, we have pretty much done it all.
With an imaginative team of specialists always keeping an eye on the latest web development technology, design and marketing techniques, we’ll constantly deliver new solutions that fit precisely with your ever-changing digital requirements and keep you one step ahead of your competitors.
