What your website says is just as important as how it looks, which means effective copywriting is an essential part of any website. It could be a simple site or a complex beast with hundreds of pages, either way, content is crucial to achieving your goals, whether you want to increase conversion rates or boost enquiries.
As the web changes, web copywriting is changing too, mobile websites and responsive web design means content has to be more versatile than ever. Yet for all the talk that ‘content is king’, few companies give sufficient attention to how they communicate online, even though it’s central to securing and retaining customers.
Web copywriting isn’t the same as writing a brochure, a poster or a letter. People read differently online, scanning pages quickly instead of reading every single word. Consequently have you considered?
If you lack the time or the skill to do your website justice, then speak to us at 123 Digital about the benefits of professional copywriting. We can be reached via our contact page or on 0418 135 304.