Show your content some love
What your website says is just as important as how it looks, which means effective copywriting is an essential part of any website. It could be a simple site or a complex beast with hundreds of pages, either way, content is crucial to achieving your goals, whether you want to increase conversion rates or boost enquiries.
As the web changes, web copywriting is changing too, mobile websites and responsive web design means content has to be more versatile than ever. Yet for all the talk that ‘content is king’, few companies give sufficient attention to how they communicate online, even though it’s central to securing and retaining customers.
Why you should hire a web copywriter
Web copywriting isn’t the same as writing a brochure, a poster or a letter. People read differently online, scanning pages quickly instead of reading every single word. Consequently have you considered?
- Web copywriter’s have done this a hundred times before and know how to write for the online world
- Website content is always a lot harder and more time consuming than it first seems, with help your website will be launched earlier
- If writing content is not your strength will your website be as effective as possible if you do it yourself
- A copywriter will free you up to spend more time doing what you are really good at
- A professional copywriter won’t write in jargon but will appeal to the masses
If you would like our skills to be your skills we would love to hear from you
If you lack the time or the skill to do your website justice, then speak to us at 123 Digital about the benefits of professional copywriting. We can be reached via our contact page or on 0418 135 304.