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Knowing how search engine optimisation (SEO) works is vital for your business.

Having a great SEO strategy means more customers will find your website in search engines results pages and with more traffic to your site, you will win more sales.

Google, and other search engines, deliver the most relevant results by analysing a number of on-page factors such as the page title and header tags as well as off-page factors such as links from other websites back to yours.

It can be confusing for a small business to manage their SEO strategy which is why many put the responsibility of SEO into the hands of a professional.

An SEO supplier will make sure your site ranks as high as possible in search engines and they should also provide you a monthly report of how your marketing efforts are tracking.

A reputable SEO partner should also advise you on how to use keywords and attract traffic and links from other websites such as online business directories, forums and other blogs.

However, what they should not do is guarantee you a page one ranking. Nobody can ‘guarantee’ a Page 1 result, because nobody knows the Google algorithm besides Google.

Even Google itself says no-one can guarantee a #1 ranking on Google and that you should beware of SEOs that claim to guarantee rankings.

So remember if it sounds too good to be true, it probably is. Go with a reputable SEO provider or you could be doing your company damage in the long run.