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5 Tips to Optimise Your AdWords in 2017

http://123digital.com.au/adwords/google-adwords/ #1: No to Broad Matching Keywords According to Google AdWords, Broad Match “lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as floor and flooring), related searches, and other relevant variations.” While using broad match keywords will enable your google ads to show up for more searches, they may not be the keywords that return quality leads. At 123 Digital we recommend only using Broad Match Modified (identified by the + sign) if you are experienced in PPC and have tested your target keywords well. Staying away from Bro

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Improve Your Online Marketing Results

You may be happy with your website and investing in online media but wanting to get better results with the marketing budget you are investing. But knowing where, when and how to spend your advertising budget can be a challenge. More and more businesses are realising the benefits of using a marketing consultant to improve their online marketing results. At 123 Digital we are Google Partners and our marketing consultants are specialists who are highly trained and certified across both print and digital mediums. We take a cohesive approach to your marketing by looking at the whole picture, including your online advertising, website, search engine optimisation (SEO), pay-per-click advertis

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Top Website Misconception

"If you build it, they will come" The launch of your site is not the endgame. Just like when you open a shop front, if no-one knows you're there no-one will come. Once your new website is live, the work really begins. To make your website really effective, you need to allocate time and resources to creating new content and increasing traffic. You need to connect with your customers through social media, use Google Adwords campaigns and promoted posts to advertise your site to new users and consistently work on your Search Engine Optimisation (SEO) to improve your page ranking.

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SEO Best Practice for 2016

The world of SEO is unrecognisable from where it was 12 months ago and so here at 123 Digital we have completely changed how we execute SEO campaigns. This coming year we’ll see even more changes in best practices for the industry and we are moving away from a sole focus on keyword research, meta tags, indexing issues and penalty recovery and will be adding content marketing to the mix which has become the primary influencer of search visibility.  Businesses that continue to focus on SEO without having a strong content plan in place will fail, and will need to shift their focus to the creation and distribution of high-quality content in order to achieve significant search engine visibi

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Is Your Marketing Working?

If your marketing feels like a waste of time, take a step back and find out why it’s not working and what you can do about it. Keeping on top of the daily tasks crucial to the smooth operation of any business is time consuming, especially for sole traders and small teams. So when diary space is found for more medium-term, intangible (but just as essential) business pursuits such as marketing, it's important to get it right, to 'hit the nail on the head' from the start. If you feel like your marketing efforts are failing, and if you sense your valuable time slipping away without any pay-off, you need to identify the reasons, and fast. Because of this more businesses are realising the b

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What are businesses doing online?

95% of Australian households are online but only 56% of small businesses promote their businesses on the internet. 93% of Small to Medium Enterprises (SME's) use the internet for email but only 29% use email marketing. 90% use the internet for online banking and 71% use it to place orders for products and services but only 50% take orders for products and services online. 84% use the internet to find suppliers but only 56% use a website to promote their business and 15% advertise their business on other websites. 70% use the internet to access directories and 30% use the internet to monitor the market and/or competitors.

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Benefits of Google AdWords (Pay-Per-Click)

Take the guesswork out of your marketing  Measurable, accountable, flexible Google AdWords shows how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads. Insights around the clock You can see how your ads are doing at any time by logging in to your Google AdWords account. To save you time, we’ll also send you a monthly summary listing all the key stats and numbers that matter. Stop, start, pause, test You can tweak your ads, try new search terms, pause your campaign and re-start whenever you like. Right time, right place A

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Five Must Haves for SEO

If you haven’t heard of “crawling” you’ll need these tips to get on top of search listings. Search Engine Optimisation (SEO) is a long-term strategy. It’s not a ‘set and forget’ tactic. You’ll need to consistently monitor the results you extract from your analytics, analyse them and then tweak your website and copy accordingly.  1)      What’s your point of difference? Using the power of your content, communicate a unique identity online to differentiate yourself from competitors. Describe your products and services comprehensively to guarantee the search engines “crawl” that content and are able to put it up front of searches. 2)      Mobile-opti

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When to redesign your website

Firstly, checking out what your competitors are doing is a great way to get a feel for whether your website is helping your business achieve its goals. Analysing the top companies in your field will give you the first indication that something might be falling behind. Has your business rebranded? Do you have a new logo, signature colours or mission statement? It’s important to ensure your site is up to date with the latest branding and messaging associated with your business.  Your site isn’t mobile-friendly? This one is a no-brainer. If your website isn’t optimised for mobile, then it’s time to give it a complete overhaul. Your sales are dropping? If your website l

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Google Algorithm Change Affecting Mobile Rankings

Google made a huge change to its algorithm that could affect your website traffic and mobile ranking, websites that do not work well on mobile or tablet screens may suffer a drop in website traffic and their mobile ranking. This is an issue for many small to medium businesses in Australia because only 26% have a mobile-specific website. If you’re a small business with a website that isn’t mobile optimised now is the time to get it fixed because you could be missing out on a lot of potential customers and returning website traffic. Check your website with Google’s mobile friendly check tool Ensure that your website meets the criteria set out by Google by simply running it using Go

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